The user’s answer is the (invented) name I have given to a set of factors that I consider very important in SEO (and the theory that is based on those factors). It refers, in essence, to how a user responds to our page.
These factors have already been mentioned, by one name or another, in many other SEO blogs. However, I believe that they are not always given the importance that I think they deserve or made the most of it.
Understanding these factors well can help us to significantly increase the traffic of our blog, portal or trade.
In an attempt to underline their importance, and to be able to refer to them in subsequent posts, I wanted to (re-)baptize this theory.
That Google takes these factors into account is something that almost no one doubts anymore. It is clear that he is getting smarter and has more information about us. The interest of Google is that the best pages are positioned and not those that do better tricks. Therefore, it seems reasonable to aim to make the best possible page.
However, this is very relative. What does the best Page mean? how do we measure this?, but above all, how does Google measure it? And this is the essence of the theory: we must make that page that offers the best possible user response.
So far it is clear and surely you already knew. I will therefore go to more concrete things so that this post can serve you something.
In this first post I want to do just an introduction to the main points of this theory. In subsequent posts we will analyze these points in more detail, I will talk about how to choose themes or niches, how to get the content right, how to satisfy the user, how to measure it and be able to predict when a page can work.
We will also try to re-explain some pillars of modern SEO and why and when they work. I will do this through examples of my own and others with concrete data. It’s not your typical do it right story and Google will reward you, no. It’s the other Google story measure certain things, have them in accounts and Google will reward you.
Basic principle: satisfies the user
I know it sounds silly for how obvious it is, but it’s not. Many of the SEO and content strategies of many portals (including many of mine until recently) are not based on this principle, do not start from the right questions and this makes your SEO actions (such as Link Building) do not bring the maximum possible traffic.
This theory allows you to make the most of the rest of SEO actions, it allows those actions to generate traffic. In other words, satisfying the user turns strength into visibility.
I will need several articles to analyze each of the aspects to take into account in an SEO strategy and to explain what is that of “satisfying the user”. Allow me several posts and you will see that the obvious is no longer so much and that re-interpreting the obvious can be very profitable.
We come to something tangible, to the first obviousness that will later turn out not to be so much: how to choose the contents.
There are 2 factors that should be your mainstay whenever you start a project, a section or just a post. They are based on choosing which terms, keywords or keywords you “attack”, that is, what searches you want to position yourself for.
Choose terms you can satisfy.
- Be sure to satisfy the user when you come across those terms.
- Let’s look at some examples.
A portal about cats
Let’s take MundoGatos as an example. On this type of page, making a post or an entire section (or even an entire portal) about cat care is suitable. The user expects to see an article or a set of articles on this topic. If you do it right, you can rank.
However, making a post about cat food is not suitable. The user expects to see Zooplus or another store, or at least a page with links to products, but not an article about cat food.
Here it would not matter if your post was nice, 1000 words and had 10 incoming links, it would not rank, because it does not satisfy the user.
Imagine 2 online stores: same link building, same content, all the same, but a cheaper one. The face has it hard. If you manage to rank, users will enter, see the price, go to the next, see it cheaper and end their search cycle on the cheap. In a few weeks the face will begin to go down. In this case, the price is important to position a page.
I have worked for several online shops and these types of factors influence quite a lot. They are elements that an SEO can not improve, but must know, because it influences the choice of keywords, the definition of objectives, the aggressiveness of link building and several other aspects.
Video game Portal
Here the theory of thousand-word articles fades. If someone is looking for billiards online, they want a game of billiards online. You don’t want a post about online billiards, except, at most, a list of the best games. Again, if we imagine 2 pages with the same SEO but one has a better game, in a few months you will notice the difference.
Conclusion on contents
There are many more factors that can be taken into account and thousands of examples. The conclusion I would like you to draw is that you have to choose carefully the objectives, without being seduced by the proposals of Semrush or other SEO tools.
You have to propose any project on the basis of attacking only the terms that can satisfy and satisfy all the searches that attack my page.
This factor I think can make the difference between a successful project and a resounding failure (with the same SEO actions). In fact, it assumes a certain re-interpretation of Google’s Panda algorithm. That’s why soon I want to publish an extensive post with plenty of practical information that I will try to be one of the pillars of this blog.
In it I will teach several projects, sections and concrete posts developed by our team and we will see why some have been a success and others a failure.
There are many more factors to consider in this theory. We can’t develop them all in this post or we would exceed 10,000 words, so I’ll list just a few and leave the rest for later posts.
Stay on the page
Google, increasingly, can measure whether a user stays on your page and, above all, whether they end their search on your page. If after a search, you check a page, go back to Google, Go to your page and stay there, you will be increasing your user response.
The bounce rate, the time spent on your page or the number of page views are some of the parameters that Google can measure and that you can consult using, for example, Google Analytics.
Direct searches of brand or domain, indirect searches of brand or domain, recurring visits (use of some CRM) or social repercussions are some of the parameters that also influence. And so we could continue with many more factors or with techniques to improve them (or look like it).
Link building and SEO onpage
At this point it is important to note that the user’s response is not the only pillar of SEO, much less. No matter how much response a page has, without SEO onpage Google would not know what is inside, and without link building would not have strength, so few people would come to the page to be able to respond well.
Link building, onpage SEO and other factors are also essential for good positioning and, therefore, will also occupy prominent sections in the blog.
Limits of theory
One last point that should be clarified is that although the user’s response can help you increase your traffic and therefore your sales or profits, it is not, (again) much less, the only way to do it. There are also techniques that completely ignore these factors and work very well.
An example would be any black hat technique, where you try to squeeze Google to the maximum by taking greater risks. It also loses value our theory with keywords or recent events. In these cases Google rewards more other factors, including links, and user response influences less. This includes SEO contests, for example, where aggressive strategies can win.
Despite the fact that the user response always influences the positioning, we can conclude that it influences more the more competitive the keywords are, the more traffic your website has or the more serious your project is.
Satisfies the user. That’s the summary. Pose your strategies and analysis with that premise, and apply the rest of SEO actions afterwards.
In the following posts we will develop each aspect of the theory, we will see concrete examples and we will learn to improve our visibility with the same effort optimizing these factors.
I hope this introduction has opened your appetite. If he has known you little, you can encourage yourself to ask in a comment or wait for the next post;).