Do Backlinks Really Affect SEO

Do Backlinks Really Affect SEO?

So far, most webmasters think that Backlinks are the backbone of the Website SEO strategy. Having quality backlinks that are relevant to your blog niche is a big advantage, but do backlinks really have an effect on SEO?

On this occasion, Appac Media will share John Mueller’s hangout highlights which prove that even though backlinks also have a role in SEO, they are not the main factor in getting good rankings on the Google search engine.

John Mueller is a Trend analysis webmaster who works for Google. In the Google+ hangout video, he shares an example of a website without backlinks that ranks well on Google. Here is a video clip of John Mueller’s hangout at GooglePlex with two of his colleagues.

Do Backlinks Really Affect SEO

Backlinks are not the main determining factor for ranking.

John Mueller responded by saying “Google uses many factors other than backlinks to rank a website”. He told me that he has a friend in Zurich, who maintains a new website, which consists of more than 300 pages, none of his website pages have a backlink, but the website is well indexed and has high traffic from search engines.

Mueller said, Not one website has ever provided a backlink to his friend’s website. He only submitted a sitemap and had an rss feed.

The website will remain indexed and have a good ranking without having to have backlinks, so backlinks are not a major factor that must be put forward, there are many other factors that Google takes into account in ranking a website, Mueller emphasized.

Matt Cutts, a senior software engineer at Google a year ago also said that Google would remove backlinks from Google’s website ranking algorithm. Yandex, Russia’s largest search engine, has also removed backlinks from website ranking determinants.

Conclusion:Backlinks are still one of the factors determining the ranking of a website, but not the main factor, as webmasters have been saying so far. So, in the end everything returns to content, the king. Happy blogging.

A Free Reliable Online Plagiarism Checker Tools To Use

Free online plagiarism checker tools that allow you to check your article before publish it through the web, tool that help you rank google first page with unique article.

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Plagiarism Checker is a online software that’s designed specifically to detect the originality of the article. It’s used to verify that is the provided work that’s being published on the internet is original or have something (copied) that’s current in the already published article. The plagiarism detector is always vital to use to search out the copied contents.

It prevents somebody from mistakenly copy the work of someone else. Generally when a freelancer or student writes an article to publish it on the web is mistakenly write something is carefully related to the article out there on the Web due to which the work is that student or freelancer just isn’t considered as unique. Plagiarism detector is used to overcome this mistake, so that, work is accepted as unique. By checking his work through this oline software allow the individual to rephrase his work so that, it can not relate to another article.

Is using this free tool is reliable?

Sure! Using this free tool is as much reliable as use of the purchased one. The main thing that needs to be noted is that free plagiarism detector tool is offered by the same company which provided the purchased one. The key difference between both of the online software is the amount or capacity of the tool to check the duplicate contents. You can check less amount of content at one time in the free version and more in the purchased version.

In the free version of the offered software you get size limit of the work to be checked, and maybe you have to face particular wait time to check another article. This thing doesn’t make any tool unreliable and unworthy to make use of. It will possibly create some issues for these people who want to check work in bulk, however due to size and time limitation, they’ll do so. Therefore they go for the purchased version.

When you have a lot of articles to check, then you definately go for the purchased version which lets you work with ease. Web sites that offered the free version of the plagiarism detector software also launched the purchased version just for one purpose that people who must do bulk work can do it regularly and to make them in a position to check massive writing files at one time.

There may be Miss Concept that free version is much less reliable than the purchased one, but the truth is there may be nothing like this. You might be using the same online software with same features whether or not it’s free or pay for the subscription. The only difference in them is the capacity to check the work.

You might be using purchased version or free version of the online software there is no such thing as a difference between the quality of the online software and no objection to the reliability of it. The plagiarism checker will detect the copied content that you could be write mistakenly and give you a chance to rephrase your article to make it 100 % unique.

Free Plagiarism Checker Tool

How to Optimize websites Via SEO on Google, Bing, Yahoo, Yandex & Naver

Your project in the first position in the most relevant search engines such as Google, Yahoo, Bing, Yandex or Naver

A person who works in SEO is a professional who takes care that the page of a blog, a store or any other site appears in the first results of a search engine. This is essential to be visible and increase the number of visits and/or sales, as collected in the various articles of webtematica.

To enter the SEO universe from scratch, you first have to start by defining basic concepts, such as what a search engine is and entails.

What is an internet search engine?

Today, the Internet has become the most powerful means of information in the world and history. It contains more information than the library of Alexandria, burned by the Romans in ancient times.

Anyone can search for information on any topic in a search engine, and in a matter of nanoseconds, you can find hundreds of thousands of internet sites that talk about it. Never in the history of mankind has a system of storage and retrieval of Information seen as fast as that offered by a search engine.

An Internet search engine or search engine is a computer system that searches among all the files that you have indexed on web servers by means of your spider (the web spider).

Thus, when a user wants to search on a topic (for example, “cheese healing processes”), write that nominal phrase in the box of any of the existing search engines (Google, Bing, Yahoo, Yandex, Naver…). The search engine tracks with its web spider all its content from the keywords of the request.

In the example, the keywords of the phrase would be: “processes, healing and cheese”. The articles and prepositions would be the stop words, meaningless words at SEO level. SEO is interested in the cores from which you can access the information and these cores from which the search engine indexes its content in a hierarchical tree by topics are the keywords (keywords).

The paramount importance of SEO

Hence the capital importance of blogs, shops or internet pages have a good positioning in search engines. The reason for this capital importance of being found among the first 4 or 5 results of the search operation performed on the engine is the human factor: practically no one will enter a site that is on the second or third page of the search results.

Users believe that the pages that the search engine has placed in the first or third position are the best and discard the rest (where, however, there may be thousands of interesting pages).

It is for this reason that having a professional who is dedicated to positioning a page in the first results of search engines is crucial for a company. It is as important as whether a company is visible in the digital market or goes unnoticed and disappears (however well funded and structured it is).

Keywords are very useful elements to position an SEO blog, but they are not the only ones. The techniques applied by a search engine like Google, the best known, are many and have to do with operations using algorithms.

SEO as a professional optimizer

Beyond that you have a bog, a store or a website, What is interesting is that it appears in the first results of the search that a user does, to make it visible and that it is visited.

The first record on the SEO concept came in 1997, when computer expert Danny Sullivan used the term “search engine optimizer ” because website owners discovered the importance of having their search engines at the top of the rankings.

The first techniques to position pages were given by their owners, who emphasized meta tags, which were a kind of keywords that described the content of each page. But this data, which seemed to describe the content of the pages, did not describe them correctly and sometimes confused the search engine, which relegated the pages to posts in which they went unnoticed.

Another bad beginner SEO technique used by web administrators to position their pages in search engines was the abuse of well-known keywords. Knowing that keywords were one of the factors that the algorithms took into account, automatically, unscrupulous administrators crammed their texts with their most relevant keywords to get the first ones positioned.

This is a practice known as keyword stuffing and, from here, we defined what was a black hat SEO (the one who acted with bad techniques) and white hat SEO (the one who used the appropriate techniques, such as distributing keywords in quality content).

But search engines, in view of the malpractice of SEO aficionados, made the algorithms and links associated with them more complex, rewarding the white hat and sanctioning the bad guys (that is, relegating their pages to the latest results of their search or, what is the same, making them invisible). One of the pioneers of the complex algorithmic machinery was Stanford students Larry Page and Sergey Brin, who created Google in 1998, the most famous search engine of all.

It was then that SEO ceased to be the administrator of the page and the profile of a professional entirely dedicated to employing the right techniques was sought so that the administrator page not only climbed the ranking pageranks, but was also rewarded by its search engines in the use of good techniques (such as the creation of quality content).

Positioning in organic or natural search engines

Organic or natural positioning is one that appears on the pages as a result of algorithms made by search engines, given one or more user keywords.

The task of SEO as an optimizer of search engines will be not only to monitor that the distribution of the keywords of the administrator of the site that has entrusted appear in a coherent and natural way, but also to monitor other aspects of the site, such as its internal architecture, the other pages that refer to it (linkbuilding), the viral content with which

Its optimization has two senses: on-page SEO and off-page SEO. On-page SEO is a set of techniques aimed at optimizing the page internally, through improvements applied to content or code, accessibility, etc. off-page SEO is the optimization of the page with its environment, that is, making others refer to it through links (linkbuilding), mentions in social networks (social media), etc.

In the example that leads this post, the user who was looking for cheese curing processes that lands on a page of a manufacturer and distributor that has a blog that talks about these curing processes will have meant not only one more visit from someone interested in these processes, but also a futuristic customer who can be redirected to the shop of the company.

Logically, this company will have behind an SEO that will have optimized the content, keywords, linkbuilding and hundreds of factors so that the company’s website has appeared in the first result of the user’s request or the first, but, above all, in the first page of the search engine.

The best SEO techniques

SEO experts are optimization professionals and therefore play with many on-page and off-page techniques. Below are the most popular ones that every SEO blog should keep in mind:

SEO techniques to improve internal ON-page positioning
Be easily traceable by the web Spider (spider) search engine. The computers of the search engine system should not have difficulties in finding the web, processing it, analyzing it and indexing it. To do this, there are techniques that are detailed, then, such as making the web responsive, removing duplicate content, etc.

Improve accessibility. For the spider to recognize and index the blog, it has to be accessible and take very little time to load. Again the human factor affects: users who land on a landing page that takes more than 10 seconds to load leave it. In this sense, the weight of the images is crucial (you have to compress them so that they do not harm the accessibility of the page). Decreasing the bounce rate is also a factor to consider when talking about accessibility.

Take care of the architecture of the web. This factor also favors both accessibility and user experience (UX).

Make the web responsive. That is, make it convertible (readable and functional) when downloaded from any mobile device (or a tablet, iPod, etc.). Google penalizes, since April 2015, all those websites that are not responsive.

Delete content in inappropriate format. Content that is not represented by HTML language and must be read in PDF, Flash, Frames or JavaScript. If it is not to be removed, it must be limited, as it makes it difficult to track the spider.

Remove unnecessary advertising. If there is, the banners must be in the lower half of the site so that they do not interfere with the content relevant to the user.

Polish the contents. The saying “content is king” is known and, therefore, Google rewards, since 2015, content that is renewed and updated, polished (curation) and improves the UX. You have to be especially careful with the use of keywords and avoid the keyword stuffing mentioned above.
Do a keyword study. Keywords are the souls of the page. They will be used in the content, the URL, the meta elements… Therefore, it is necessary to conduct a study that looks at factors such as competition, recurrence, etc.there are free tools, such as Google Trends, that help to perform this task.

Create compelling titles, unique metatitles and engaging metadescriptions that prompt CTA (Call to Action). Titles should reflect the content to avoid rebounds and penalties. Therefore, you must carry at least one of the selected keywords. Content meta elements are equally important because they refer to the text in the engine result pages, so the metatitle should use the selected metakeyword and the metadescription is what the user will read before deciding to enter the page.

Use labeling well. Splitting content into easily readable paragraphs and segmenting it into H1, H2, and H3 tags with at least one keyword in the headlines will make content more important to search engines.

SEO techniques to optimize external off-page positioning
Build linkbuilding. In the example of processed cheese, getting manufacturers, distributors and social networks around them to link their sites with links to which the company’s SEO deals will favor linkbuilding in the external architecture of the web.

Use social media. Facebook, Instagram, Twitter, etc. are also valid for Google Plus, which belongs to your company.

Develop “a career” on the forums. Not only do you have to register and participate by mentioning the site, but you have to build a certain reputation (or rating) to level up and that the posts that are published have a visible status for Google.

Write articles on other blogs. This is one of the techniques that generate the most reputation and reliability. Collaborating on other blogs with quality content will have an impact on the SEO blog in question, that of the cheese example.

In conclusion, SEO is vital to optimize the search results of a site, regardless of whether it is a blog, a shop or a personal page; and if you want it to be visible on the network and receive visits and, if applicable, conversions (subscriptions, if it is a blog; sales, if it is a shop…).

A 10 Years SEO course and guide 2020 – 2030

3 years ago I wrote a guide to be able to read the Seo Website Stats blog so that an SEO course is completed in the right order. Since then I have published more articles and some SEO aspects have evolved, so it is a good time to rewrite the guide again and serve as a course for the new season 2020-2030.

I keep the introduction then: throughout different articles I have reviewed many aspects that I consider important in modern SEO, starting with basic classic aspects, following by more current aspects and including various practical examples, step by step tutorials, tool guides or hostings, monetization or other issues. I have tried to do it in an orderly way and with a certain structure that allows the blog to serve as a guide for those who want to learn SEO for free.

A 10 Years SEO course and guide 2020 - 2030
A 10 Years SEO course and guide 2020 – 2030

In today’s post I will make a general review of SEO that serves as a reference and entry point to this blog for those who want to read it as an online SEO course. I will make introductions to different SEO issues while linking to articles that expand the information. The result is summarized in:

The blog can be read as a free online course, serving this post as a reference and starting point.

Let’s start, but first of all, let’s go with the basics.

What is SEO?

I do not mean the definition, search engine positioning, but to understand what SEO consists of, and more importantly, what it does not consist of. It’s not a banal question. It is important for those who want to know this discipline to know what to expect or get from SEO and what not.

For starters: it’s not magic. SEO today does not consist of a series of tricks that applied with piquancy allow you to deceive Google. Until 2011 maybe we could have discussed this definition, because until then it is true that the SEOs sought to deceive Google. We tested or learned techniques that gave us enough advantage to overcome competitors with better content or higher quality than that of our portals.

But today it is no longer so. Modern SEO is no longer simply about fooling Google. It consists of knowing what signals Google expects and giving them, and more specifically in:

Indicate which terms you want to position and with what contents.
Send signals indicating that such content should be in the first positions.
The first thing is done essentially with onpage SEO (not only, but above all). The second is done with offpage signals, which are actions that occur outside of our portal that suggest to Google that your portal is important. The most important are the links (link building) and the user response.

What happened in 2011?

The key to my statement is in Panda and to a lesser extent Penguin, 2 changes in Google’s algorithm aimed precisely at detecting manipulation of its algorithm.

Summarizing a lot, Panda tries to measure the quality of a portal and Penguin the quality of incoming links.

Since the arrival of these updates and with their successive versions Google is increasingly better detecting content or Junk links.

I mean you can’t manipulate Google?

It depends on what you understand by manipulating. Let’s say it’s not so simple to “sneak garbage”at him. You can get and see examples daily but if instead of trying to deceive him, you seek to “give him what he wants” you get better results and greater profitability. I like to express this situation with the following sentence:

Google has made it more profitable to position quality than garbage.

I also like to draw parallels with classic advertising, for example on television. Can you manipulate the consumer with an ad? To some extent yes, but if you also make an attractive product then you will achieve optimal performance.

Well, that’s what SEO is all about today, creating the content that Google wants and sending you the signals it expects.

How to create such content?, what strategy to follow?, how do I send you signals and which ones are the most profitable? All this is what I explain in the blog.

Where do I start learning SEO?

From my experience I consider that:

The most didactic way to learn is to start with classic SEO (SEO onpage and link building) and then follow the more modern aspects (user response and strategy).

Classic SEO

The following 2 articles allow you to know the most basic aspects of classic SEO:

  • Introduction to onpage SEO
  • Introduction to link building

They can be supplemented with 2 articles from the Softalian blog with lists of factors to consider in each pillar:

  • 35 factors in onpage SEO
  • 30 factors in link building

Then you could continue with other articles on SEO onpage but at this point I recommend making a slight foray into modern SEO and reading superficially:

  • Introduction to user response
  • The SEO formula

With these readings you get a first view of what modern SEO consists of and at least know some concepts that are named in several articles. I would like to underline the need to make a light reading because at this point I only intend that these concepts are known, not to delve into them. Several readings later yes I will recommend going back to these articles and assimilating them.

Once we know the basics we can move forward with other aspects of link building:

  • Anchor texts of links
  • How to rate a link

SEO features

There are various tools and plugins that make your work easier. You can start by reading:

  • SEO tools and metrics
  • SemRush Guide

If you use WordPress you should also read:

SEO onpage for WordPress

At this point you will see that I make mention of user response concepts. For that reason he proposed to at least know them but without delving into them to know a few minimums of classic SEO.

You can optionally read the article Google Mobile First, but I summarize it already: make your website responsive / adaptive (that looks good on mobile) and consider mobile content as the main one, instead of the desktop one.

There are more aspects of SEO onpage and link building that are discussed in the blog but at this point it is convenient to start understanding modern SEO, complete the overview of SEO and from there read the following articles with that base.

Modern SEO

The 2 big differences between modern and classic SEO are: user response and SEO strategy.

The user response essentially represents those signals that Google receives that indicate how satisfied a user was when visiting your website.

This set of signals are called differently in different portals and media: user experience, quality, etc, and on some sites simply list the different factors that intervene (CTR for example). I proposed the term answer because I understand that it better explains how Google actually works, given that Google cannot measure quality as such and not even a user’s experience. What you can measure is how the user responds to such quality, that is, you can measure their response.

About this pillar we can read:

  • Introduction to user response
  • Measure user response
  • Keyword research and content strategy
  • Optionally you can consult the post about the Google Panda algorithm.

The post on keyword research already talks about strategy, an aspect in which I put a lot of emphasis on the blog because unlike as it happened before 2011, now:

The same volume of work or investment can have a very different return depending on the strategy you follow.

Historically SEO has been understood many times as a set of actions (I do this on the web, put these links, put this menu, etc) and more or less by doing individual actions certain results were obtained. Today the difference between doing certain actions with one strategy and the other is vital.

Current SEO

Posts from the previous block should be supplemented with others explaining the evolution of Google from 2019 to 2021. It is still appropriate to read the previous modern concepts first and then add to them the most current ones.

In particular, these articles are important:

  • Informative Keywords, transactional keywords and mixed keywords
  • SEO evolution in 2020

It is also necessary to understand today’S SEO read:

  • SEO efficiency
  • Cannibalization SEO
  • Non-binary SEO
  • SEO strategy
  • The following articles to a greater or lesser extent deal with strategic aspects.

About strategy and link building we can read:

  • How user response influences your link building
  • Distance between domains
  • SEO Guide To Making a network of independent portals

About strategy and SEO onpage we have:

  • Indexing tags and other debatable quality content
  • Domain extensions
  • Internal links
  • Blogs for ecommerce and content marketing
  • Keywords research and content strategy in 3 levels
  • Bounce rate and the risk of misinterpreting Analytics metrics
  • Basic guide to doing an onpage SEO audit

And about strategy and user response are very important to know how to work different types of projects:

  • Big brands
  • Small portals
  • Markets without user response

With these 3 articles we see good examples of how the actions vary depending on our project and it is not enough to “go doing”. The same effort but poorly focused can mean the difference between success and failure. A good strategy can lead you to excellent results.

The post about initial user response is also useful.

Strategy for ecommerce and online stores

Although almost the entire blog can be applied for any type of portal, ecommerce has some particularities. Some of them I review in:

  • SEO strategy for ecommerce
  • Text and SEO
  • Other articles

The theoretical part can be completed with various articles:

  • Cache and load time
  • Panda 4.0
  • Adsense and Adwords
  • How to write an SEO post

I also include 2 reflections that I find useful if you query other sources:

  • Discrepancies in SEO
  • Reviews about SEO

There are other complementary articles in the post whose reading is less priority but that can be useful once assimilated the rest. I will not list them all and anyone who wants to read them simply scroll through the blog. An example would be the 2017 New factors guide or when I talk about cannibalization.

Step-by-step practical guides

Whenever I can I include examples of my articles to illustrate my affirmations. Additionally I Published 6 articles in which I explained a very simple project and (really) within the reach of anyone who positioned a simple theme. You can also find 2 more complete guides, one about Adsense and one about Amazon Affiliates.

Before reading that practical guide I recommend, now yes, re-read the post on the SEO formula and finish assimilating the way to balance your SEO strategies.

The articles in the guide deal with:

  • Project study
  • Keywords and contents
  • Link building
  • Results and income
  • Networking and monetization
  • Extra

And the 2 most current guides would be:

  • Full SEO strategy of a massive traffic portal
  • SEO Guide for Amazon Affiliates

To these 2 posts I recommend that you dedicate time.

Current SEO formula

In 2017 I proposed the following SEO formula:

P = R * O * L

This formula is still a very good approximation to calculate the positioning (P) in Google. However, if we add the Google changes of 2020 it would be more accurate to turn it into:

P = CR * O * L

O and L would remain SEO Onpage and Link Building respectively, but R (user response) should also include quality content (C) given the weight it has gained in recent months. CR (quality content + user response) would therefore be the third pillar of current SEO.

Monetization formula

Finally, we must remember that the ultimate goal is not only to position (P), but to monetize (M) and for this we must add aspects that we have developed extensively throughout the blog: efficiency (E) and strategy (E).

Without going into more details, since it is explained in several articles, the reference formula for monetization of an SEO project would look like:

M = E * P * E = E * CR * O * L * E

As a rule mnemonic M = ECROLE I think it is quite practical.

Final Words

The Seo Website Stats blog contains articles to review from the most basic concepts to aspects of modern SEO strategy. You can read it in the order you want, but if you are just starting out, using this guide as a reference will allow you to assimilate concepts more clearly and efficiently.

Introduction to Onpage SEO

Onpage SEO is the part of SEO that deals with the optimization of the page itself. Its main mission is to correctly indicate to search engines what content is on the page and which should position.

In this first post on the subject I will make an introduction to onpage SEO presenting some of the factors that we must review when doing an onpage analysis of a page. It is desirable to have basic knowledge of HTML to better understand some aspects of onpage SEO. If you use WordPress, for example, it is not essential, but it is still recommended.

WordPress

If you use WordPress or some other CMS (content manager) you should know that many of these aspects are already solved satisfactorily by the CMS itself. Others can be optimized with plugins like the Yoast. WordPress optimization will be discussed in a future post, but even using WordPress and Yoast, it is important to know what parameters we should consider, how and why.

Onpage SEO factors

One of the differences of onpage SEO with respect to link building is that with onpage SEO we can be much more aggressive without risk of penalty.

This means that we can clearly say what content we want to optimize. The titles, meta tags, anchors of the internal links, h1 and other factors, we can make them completely clear, completely aggressive.

To be penalized by SEO onpage we would have to use techniques that directly look for the deception, such as putting text of a color same as the background, hidden internal links, offering a content to Google different from the one you offer to other users, etc.these techniques were used a lot about the years 2005-2007 but today no one uses them anymore (or should not).

As I usually do in articles, I will take pages from our network to show examples. Let’s move on to the main factors of onpage SEO.

Title

It is the <title> tag located in the <head> of your website. Also called “Title ” or “meta title” (although strictly not a metatag). This is what you see at the top of your browser and is often used by Google as the title of the pages in its results.

It must be aggressive, that is, very clear, with what you want to position. Also be short (less than 10 words if possible).

If the page is going to have a minimum of prestige or can be remembered or recognizable, I recommend ending the title with the mark of the page to reinforce it and try to remind the user in future searches, which would mean an improvement in the user response. However, Google is recently starting to include page branding in some results, so this technique may not be needed soon.

Examples of cats World:

Cover: Cats, photos and breeds of cats in catsworld.com

Category: Persian cats. Breed of Persian cats. catsworld.com

Article: hygiene and care of Persian cats. catsworld.com

Meta description

It is the meta tag (metatag) < meta name=”description”>. It contains a description of your section and should not exceed 156 characters.

The target with this tag should be the user, not the keyword. Just as in the title we strongly attacked the target keyword, in the meta description we must attract the user. We must focus this text as a message that the user will read in Google search results. It should therefore not be aggressive.

Examples of NoSoloiOS:

Home: find out all the news from the iOS universe and discover the most interesting games and applications for iPhone and iPad from the Apple Store.

Article about travel apps: having some or all of these apps, will undoubtedly make your trips a more enjoyable experience because it is easy, and free of inconvenience.

Meta keywords

The <meta name=”keywords”> tag is completely ignored by Google. You can ignore this label. I include it in this article in case any reader did not know this data.

Other minor search engines could take it into account. I completely ignore her. In some old projects you can still see some meta keywords but in the new ones no longer.

H1

The <h1 > s are highlighted paragraphs. They should be used to highlight our keywords to Google and there should be only one per Section. In posts, an h1 is usually used as the (visible) title of the post. In categories the same thing usually happens. In almost all WordPress templates the h1 is used exactly like this.

Its use is recommended although it is not essential. Google can use other techniques to get the main keywords of your article or section.

Example of NoSoloiOS:

< h1>Apps to organize a trip</h1>

URL

The URL should also indicate what the content of the page is. It is almost imperative to use friendly URLs, i.e. descriptive urls that use alphanumeric characters.

Examples:

Correct: http://www.nosoloios.com/Apps-organize-trip/

Incorrect: http://www.nosoloios.com/?p=2063

Internal links

This part is very important (deserves an exclusive post)and is usually very poorly designed. You have to start from a basic principle:

The strength of our page is given by the external links we receive. Internal links must distribute this force to the sections we want to empower.

The typical error is a blog where the general template has 10, 20 or 30 links to unimportant sections (contact, legal notice, etc.), while your articles hardly receive links.

I use a metric I call “distance to cover” which would be defined as the number of links you have to follow from cover to get to an article. If to get to an article, you need to click 20 times on “next posts”, the force that will arrive will be minimal. Of course, you can continue ranking if said article has External links, social actions or user response, but we would be limiting you by not giving strength of the domain itself.

In Mundo Gatos, The Force is distributed to the categories through the left side menu, and from these to the articles. We also support some articles from the footer.

Duplicate, empty or poor quality content

As we already saw in a previous post, we must not offer Google content that does not satisfy the user. When we have that kind of content we have to hide it, and one way to do it is with a “noindex”. A mistake with this factor can result in a Panda penalty.

The tag to indicate this is the robots metatag: < meta name’ ‘robots’ content=’ noindex, follow’/>. With this tag we indicate that we do not want to index the content (noindex), but that it does continue to distribute force through the links (follow). You can expand this information in this SEO course.

In MundoGatos we have several examples like this. User profiles are deindexed because they did not provide anything worthy of being searched. With a community of 11,342 users, it would mean having 10,000 indexed pages with very scarce and very similar content. The ad forum is also deindexed because most of the content was repeated, a copy-paste of other websites worthless.

Nofollow links

When we have links to which we do not want to transmit strength, we can add a rel=”nofollow”. Honestly, I have not proven that this improves positioning, but I can say that it does not harm it, so I usually use it. I also usually add nofollow to social media links.

Matt Cutts says We don’t have to use them, but he doesn’t penalize either.

SeoAzul.com it serves as an example for this. You can see how the contact and legal notice sections are linked to nofollow, as well as the social networks of the blog.

This point, in any case, is of minimal importance (and may be null), so if implementing this factor is a lot of trouble, you can ignore it.

Image

Images can also be optimized for Google Images, although the profitability of this work is low. Although this topic deserves an exclusive post we will summarize it by saying that:

We must complete the alt and the title with a short descriptive text of the image, and put a friendly filename.

Example: < img src= ” cat-Persian.jpg “alt =” Persian cat “title=” image of a Persian cat” / >

1001 additional factors

After the main factors, there are many other factors that are often labeled as “problems that may arise”” These issues don’t usually appear in standard projects like WordPress-based blogs, but they can be a problem in less common projects. At a conceptual level all are solved with the principle of clearly indicating to Google our content, but at a technical level the solutions are very diverse.

Among the technical aspects that may arise we find:

  • Multi-language projects
  • Projects with multiple subdomains
  • Indexing pages with massive content
  • Canonical label
  • Improved charging time
  • Unification and compression of css and js files
  • Sprites sheets
  • Get Parameters

And so we could go on with a long etcetera. In future posts we will see some of these aspects in more detail.

Final Word

Correctly edit the title, meta description, h1 and url of your sections. Correctly distribute the force through your internal links and de-index low quality content.

$10,000+ Per Month With Adsense WITHOUT Adsense Accounts!

Hello guys, How are you all doing?

This year, I am going to share one more method that will really help you to earn a decent amount of money without much work or may be some work.

If you have read my other threads, then you may know that I am a big fan of Recurring and Passive Income. I always try to build multiple income sources but I make sure that I do not have to be present actively to grow that business.

This method is really nice side hustle to earn some extra money.

10000+ Per Month With Adsense WITHOUT Adsense Accounts!

As the title says, the method is to earn from Google Adsense but without owning any Adsense account. You will see how.

So, I tweaked my methods a bit and came up with few white hat solutions.

Anyways, here we’re coming to the money making part

In short, we are going to contact struggling YouTubers by making websites for them and keep earning money from their Adsense which is generated by the website. Sounds easy? Complicated? No worries, I will elaborate properly. Keep reading because you need to know everything before you get the idea that it’s not like any other thread where I am going to tell you to contact the YouTubers, help them to make their website and charge for it. It’s not like that and it’s much bigger than that.

First Step : Finding the Desirable Niche.

I am revealing one of the many niches I am using to earn passive money from this method. Here’s what I do. I like playing lot of games and when you love playing some game, the first thing you do is search for YouTube videos that could help you to become a pro in it.

But what I found from this method was amazing. After watching a lot of videos on my favorite game, I started to realize that I am wasting a lot of time by just playing and watching these gaming videos and I started to think how I could earn money from the game itself. That way, I could make sure I am not wasting any time playing or watching the game.

Now, I am not a super pro player in those games I play, so it was pointless for me to become a streamer, plus, it needs your time. I mean you will have to be physically present to make money from streaming. I did not want to do that.

So, here’s what happened. There were many YouTubers in my favorite game and I personally liked watching them, I saw that literally none of them really had any websites at all.

The sole income of Gamers these days are YouTube Adsense, Donations and Twitch Subs.

So, I started emailing some of those Gamers saying “ I could help them generate a lot more revenue by making a website and putting ads there. The CPC is higher than YouTube Adsense and you could literally earn some bonus money for yourself. Whatever revenue is generated from your YouTube channel is Yours but whatever revenue is generated from the website will be split 70/30. 70 for me and 30 for you. (This part is negotiable and depends on your bargaining skill) ”.

Now, before you get to the above part, you need some preparations

Go ahead and register the exact name domain. If the YouTuber name “ClashKingDave” then you register that exact name in Godaddy or wherever you find it cheaper before that YouTuber buys it.

Make a nice demo website using his Youtube Channel videos. I do this part by myself because I am really nice with WordPress & Divi. I make a modern and fancy website using that YouTubers videos and write some short summaries about those videos. (For example, if the YouTuber plays Hearthstone, then I will write about that game and how that YouTuber used a new strategy to achieve Legendary rank in that game and so on). Whenever you contact a YouTuber and show them a demo website, the chances of conversion increases because they will see your work and will definitely think that you are serious.

You need some knowledge about that niche too personally or else it will be difficult to write articles. I personally contact those YouTubers in which I really have some knowledge.

After you have some content, you now send those above emails and try to show how it could be beneficial for him/her. It’s really important for you to show that YouTuber how that person could benefit from this. I really hard sell here by showing all the perks of owning a website. How this could be helpful for his reputation and branding and so on. How he could double his income from this etc. etc.

After you do all the above steps, there’s a very high chance that those YouTuber will see the advantages for themselves and will agree with you. I mean, you are not even taking his YouTube Money, you are just taking the money generated from that website which you are mainitaining. He literally doesn’t have to do anything. Adsense can differ both income from YouTube & website.

Next, after both party agrees, just tell him to talk about the website in their videos. That’s why, this method doesn’t need much promotion because literally, the YouTuber will do that part for you.

That’s why I said to contact Struggling YouTubers with less than 20k subscribers. When you keep watching those videos, you kind of get an idea that if that certain YouTuber will grow or not. The quality and audience interaction will help you a lot recognizing if they have a good future with YouTube or not.

Now, after you both become partners, all he has to do is upload videos consistently and all you have to do is write an article around that video and publish them in the website. Make sure the YouTuber adds the links in their description and talk about it in their videos a little. Audience will keep visiting and you will keep on earning.

Eventually, you will need a lot of VAs to help you with writing articles. Then after he receives a check, just take your cut via Paypal or Wire transfer. I take Paypal if it’s less than $500 and I take wire if it’s more than $500.

Some Mistakes that I made and you should Avoid

Never contact any American YouTuber – Trust me, they either have their own websites or generally won’t bother. My least conversion with this method is USA.(Usually, they are highest with all other money making methods) Secondly, they kind of buy the domains first, so you won’t be able to buy it at all. It’s not worth the time. Keep reading to see how to accomplish this step below.

Do not treat the website as your another Web 2.0 – Build the website like your own because you will be earning from these websites for a long long time.

Don’t just stick to earn from Adsense – If you have chosen gaming niche, then write guides on how to become a pro in that game and which gadgets to use etc. etc. and link them with your Amazon affiliate products. Also, hire someone to write guide ebooks, etc. and sell them. Don’t forget to sell T-Shirts based on that YouTubers famous phrases. Most YouTubers use some phrases that eventually becomes famous like “YEAH BUDDY!!”, “POG CHAMP!” and so on, make t-shirts on those phrases and sell them in the website.

Don’t think that just because a YouTuber has a lot of subs then he must be rich – The chances are he is really not that rich. I mean go to Twitch and literally those gamers are begging for subs and donations. They are happy to earn some extra bucks to buy new smartphone or upgrades for their PC and so on.

Do not give the Domain or Hosting to the YouTuber – Most time they do not bother with this part but having the domain to yourself is an advantage and that way you could make sure he will not run away with the money. This never happened with me yet but still for safety.

Write Contracts – Over the time, YouTubers become big. YouTube starts featuring them and they gain lot of subs within months. It’s important that you both write up a contract mentioning the partnership and the ownership of the revenues.

Create a website for yourself to show off your portfolio – Over the time, you will be working with many YouTubers. You will have many websites to add in your portfolio. Whenever, YouTubers sees that you are working with so many other channels, they kind of gain more trust for you.

Time and Patience is required a lot – Make a target to get only 1 client per month. In 12 months, you will have 12 clients. Even if you only earn $300-$400 from each client, you will be banking a decent amount. You won’t get all the clients in the first day. Creating demo sites, buying domain & hosting needs both money and time and a ton of patience. But you are just investing this time once. Stay self-motivated, find your will power and stay persistent.

Hire a lot of VAs – According to my experience, 1 VA can handle and track at most 3 channels. I hire VA for everything, from writing articles to making quiz to writing paid ebooks etc. It will cost half of the profit you will make from that YouTuber but you will win with volume. Plus, it won’t require your presence. Let the VA handle everything for you. Let’s say if you make $500 from a YouTuber and VA costs $300 then no problem. You will make an empire with more than 40-50 YouTubers. All the little profit will create a huge wealth for you. And do you really think when the business starts growing; you will be able to handle that all by yourself? Do not make this mistake of doing everything by yourself. Spend some money on VAs, seriously.

Do not try to trick the YouTuber – Whatever profit you generate, just keep your promise even if that YouTuber overlooks. If you are earning from selling guides, T-shirts etc. then honestly, share all the revenue generated from website with him. Build relationships.

Keep some businesses in your name too – If Adsense is in the Youtubers name and he pays your cut then keep some business in your name too. For example, I use my Amazon Affiliate links, I use my Paypal for selling books, etc. and share the cut with the YouTuber. This helps to have some authority over the business.

How to Scale this Business

Use VPN – Like I said, it’s important to target third world countries. Try searching “Clash Royale” from your country, then try connecting to a different country with a VPN and search the same term, you will totally see different results. That’s your main entry point. Target different countries. YouTube algorithm works totally differently on every country. When you target third world countries, the chances are they don’t have any website or didn’t register their domains. Seriously, do not miss this part, I believe this is one of key part of this whole method to work.

Only target Busy YouTubers – Gamers literally have to play 10 hours a day and they are really busy with active gaming. They don’t have much time to maintain a website and play games. Same goes with Vloggers. They are busy creating and editing videos, they don’t really get much time for websites.

Collect Email – It’s very very very very very very very very important to build a big email database. This helps to bring a lot of revenue selling products. New gadgets, guides, upgrades, games etc. are launching every week, put them in those newsletters and send them. Viewers kind of happy sharing their emails with their favorite YouTubers.

Don’t just stick with Adsense – It alone won’t generate a lot of revenue itself. Try writing guides and sell the ebooks. Find related Amazon products and earn commission. Check Humble Bundle and you will constantly find some related products to the niche. Even T-Shirt sells crazily, just hire some good designers.

Do not overlook the social medias – Most Youtubers has active Twitter, FB and IG pages. Get that YouTuber to promote the website everywhere. This will literally drive a lot of traffic to the website. Plus, a link from famous YouTube, FB, IG and Twitter page helps a lot with SEO as well.

Branding is everything – Most YouTuber names becomes a brand over time. You can try Google their usernames and you will see a ton of search volume. The website will start getting organic traffic from the YouTubers names alone. This takes time but it happens.

Case studies

There’s a famous PUBG player in my country and 2 years back he started his own YouTube channel. I knew that YouTuber will get famous eventually because he is really a pro player. He used to have 4k-5k views on videos but above 800-900 comments. That’s how I knew that this YouTuber could potentially become famous in the future.

I contacted that Gamer, showed him the demo website and offered this same service. He accepted the offer and I started building his website. Not only I wrote articles about the videos but I also shared a lot of guides with the help of that YouTuber to make many quality articles.

In short, you really have to love the websites like its owner as well. Write quality articles, make quizzes, write guides, make Amazon affiliate pages with products related to that niche and so on.

Like I thought, he now has over 500k subs and the traffic alone from his Channel and Social media is huge. This alone brings over $2k+ a month from the monetization methods I shared above.

That’s why I mentioned to target Busy YouTubers who will not have time to maintain website. That’s where you come into play and fill that requirement. Gamers are literally busy 12-14 hours a day when they become famous.

Bonus Tip: If you really want to find some potential future famous gamers then watch the troll and LOL videos on that particular game. For example, if you like counter strike, then search some counter strike LOL videos. What happens is that some YouTuber compiles a ton of clips from live streamers and combine them in one place. You can watch the whole video and find those YouTubers quickly and contact them. It saves a lot of time finding those YouTubers.

Case Study 2:

Another niche that worked with me a lot is with Vloggers. I do believe, all of us like to watch some vloggers over the world. We may think they are really rich and living the dream life but actually the opposite is happening with them.

Vlogging costs a lot of money, from traveling tickets to hotel to gears and gadgets etc. costs a lot.

So, there’s a vlogger in my country who makes vlogging videos using the native language I speak. ( That’s why I mentioned VPN is necessary so that you can connect to other countries and only find videos famous in that country. YouTube algo became super powerful these days. It literally fetches videos that would be loved by the people in that country only)

Anyways, he had over 100k subs but didn’t have any website. I contacted him and asked how’s things are going etc. I asked him “You must be earning a lot of money from YouTube since you are so famous and your viewer stats are nice”. He told me that YouTube Money doesn’t even cover the cost of his gears and traveling tickets and he is really at a loss to that point and he is burning his savings right now.

I was shocked because I really thought famous YouTubers are rich. Anyways, I offered him the same service too and he took it. Every YouTuber has this mentality that they don’t have to lose anything with this, plus, it would be nice to make some extra bucks to pay off some bills.

Vlogging really doesn’t bring much money from Adsense from websites. But what I did was I created a lot of guides with the help of that YouTuber. I mean, if a vlogger is vlogging about Italy then he must know how to travel Italy properly. So, I wrote guides on those topics and covered the essentials that many people are searching these days like “How to get a Visa from “X” country, how to travel Italy, where to stay, where to eat, where to go, how much will be the museum ticket cost, etc. etc.”

I write a complete guide on that city or country with that vloggers help. It really helps fellow travelers a lot. You can sell each ebook for $0.99 to $9.99 and they sell like crazy.

Secondly, with the data I collected over the years, I saw a lot of people in this whole world wants to become a Vlogger. I see people likes to travel and want to copy those vloggers. That’s great because I also write guides on “How to become a vlogger and attach Amazon affiliate links and personal guides” and make money. Those cameras and gears are not really that cheap. The commission is high. Vloggers often make videos about how they are vlogging and what challenges they are facing etc. He will describe everything and will say “Click on the link in the description to check out the full guide on what you need to start as a vlogger in my website”.

The idea is “Don’t Dig for Gold, Sell Shovels!”

And finally, I sell a lot of premium pictures. Most vloggers has high quality cameras. Filming and clicking pictures is something that all vloggers knows very well. I create a different section in the website for vloggers, where I offer the audience to see 10-20 HD pics for free and then I pack like 150-200 pictures and sell them. People are often attached emotionally with vloggers and they are always curious to know more about that vloggers life.

I really sell them at affordable prices depending on the quantity. Again, volume is how you will earn big bucks with these things. Plus, vloggers are traveling all the time, so, getting a ton of pictures is not really that hard for them. This really helps to make some extra money too.

Closing Statement.

I really hope you guys got a lot of ideas from this thread and like I said again and again, use this method as a side hustle. Contact like 10-20 YouTubers a week and try to score only 1 YouTuber per month. Over the time, you will get a lot of clients and will earn a decent money passively. It’s not easy money but after some time when you will have the website ready and get your VA to do everything for you, you will earn passively without having to do much work.

Surely, it requires some work at the beginning but since designing websites is one of my passion, it doesn’t feel like I am working.

Introduction to link building

Link building is the action of getting incoming links for your website. Inbound links are the main way Google has to know the strength of your page and therefore link building is one of the pillars of SEO.

In this blog I will dedicate several posts to this topic and I thought it appropriate to start with a first reference article to talk about the foundations of a secure link building.

Introduction to link building

White Hat

All I’m going to talk about in this post is White Hat, that is, the most conservative and least risky variant of SEO. There are more ways to do link building, which are usually categorized as Grey Hat or Black Hat depending on how aggressive the techniques are used. Each of these variants has its pros and cons, its defenders and detractors.

In my case, I started in this sector with Black Hat, in the years 2003-2005, and I moved to the Grey Hat and the White Hat. Currently I play some Grey Hat, but almost everything I do is White Hat. I like the White Hat more because it is more related to making quality pages, more serious portals and long-term projects.

  • For now, and for several months, in this blog I will mainly deal with the White Hat.

Main objective

Just as in the user answer the basic principle was “satisfies the user”, it could be stated that:

The basic principle of link building is naturalness.

Naturalness could be defined as trying to pretend you’re not doing link building, but that doesn’t seem accurate to me. It would be more correct to define it as trying to follow a pattern of links similar to success pages, such as Wikipedia, Xataka or national newspapers.

There are several factors that we must take care of to follow such a pattern. Among them we have elements such as the anchors used, the variety of IP, Class C and network, the location (or type), the binding frequency, nofollow links or non-reciprocity. Let’s look at each point and see that in reality everything is summed up in naturalness.

Anchors

Anchors should be as varied as possible, trying to make more than half of your anchors natural. Some must be branded or url, others may include keywords, and some must use unrelated words.

This would be an example of anchors for the Persian cats section of Mundo Gatos:

  • Cats World
  • catsworld.com
  • http://www.catsworld/best-cats
  • catsworld.com/cats-accessories
  • Persian cats
  • Persian
  • this article about Persian cats
  • out here
  • source
  • Origin

You should vary the source of the links as much as possible and avoid receiving too many links related to each other. Specifically, links from the same IP or Class C should be avoided or, at least, should not be abused.

You should also avoid links from the same network, even if they come from different IP. It is necessary to clarify when 2 pages belong to the same network in this context. The most obvious cases are when they share Adsense or Analytics. There are also other clues, such as the same WHOIS (owner) or that such pages link to each other.

It is also suspected that there are many links from one network to another, even if they are between different pages. The most typical case is 2 friends who help each other and 5 of the pages of one links to the other’s 5. Of course, it is riskier to also point to the same page, but abusing at the network level also carries risk.

Location

We must look for contextual links, that is, surrounded by a text that serves us as context. It is most natural (quotes from an article, for example). The best example is the articles, although there are more: profiles, tabs, directories Siempre whenever possible you have to try to contextualize the links (surround it with text).

Menu or footer links are less natural. They are links that are usually repeated throughout the thousands of sections of a page. They can also be used, but without abuse. I never exceed 10% of this guy.

Content

A link from a portal of your own theme provides 2 advantages: greater naturalness and contextualization. Ideally, all links are like this.

If the portal was not the same theme, at least the context (post, for example) should be. For example, if the origen blog was sport and you wanted to talk about cats, you could make a post about how to do sport with your pet.

I always try that at least 50% of the links come from a portal of the same theme or that at least 90% come from the same context. I never let more than 10% be of unrelated themes and contexts

Context

The full context of the link (the entire article, for example) helps define the contents of your target page. But the closest context (the 5-15 words surrounding the link) defines it much more. Try to have that context contain the target keywords.

An example would be “you can read more about the Persian cat here”, where “here” would be the anchor.

Final World

Naturalness. That should always be the basic principle that guides you. Try to vary anchors, IPs and networks, and try to adjust the aggressiveness of anchors well.

How to Use the SEO formula and the ROL Formula

SEO is a discipline that aims to position web pages but at the same time doing so with the highest possible ROI (return on investment). To achieve this we must take into account hundreds of factors and we can perform hundreds of possible actions. These actions, in turn, depend on other factors (page type, competition, market, etc.) and do not always give the same result.

For all this I almost always speak of strategies and not only isolated actions, because only when we take into account all actions simultaneously is when we get the maximum return.

SEO formula and the ROL Formula

When we start a new project, or we are commissioned to perform the SEO of an existing one, we therefore have in front of us dozens of possible actions, hundreds of factors and thousands of possible strategies. And here comes the problem: where do I start? what am I getting better? what does this website need?

Surely if we are good SEO we will know how to do actions and improve positioning. Maybe we invest several hours in SEO onpage and many others in improving content, maybe we do some action to get user response, or we search and get some links. Surely all this adds up, but are we getting the optimal? Could we have invested our time and money in another way and made more profit?

Well, today’s post is about that.

I want to propose a formula that serves as a reference to analyze a web project (new or old) and define a strategy that provides an optimal return.

We use it systematically and it works so well for us that I have dared to call it the SEO Formula.

Like many of the things I explain in this blog, such as the user answer, the concept is so simple that it seems even basic but the difference between analyzing a project with it or without it, is noticeable and a lot.

I also wanted to publish this post because I will use it as a starting point for several articles that I will release this year in which I analyze several own projects and in which I base myself on this formula.

Although I think it goes without saying, just in case there is some very strict reader, I will say that I am obviously not going to say the exact formula of SEO. The closest thing there is to that is a very complex algorithm on Google computers (and other engines). What I offer, of course, is an approximation that I consider useful enough to call it that.

Start:

The 3 Pillars of SEO

As you know, I always try to classify and order SEO concepts and actions to be able to apply them more clearly. The way I see it most useful is through these 3 Pillars: user response, SEO onpage and link building. These pillars are the basis of the structure of the blog and will also be the basis of the ROL formula:

SEO onpage: are (almost)all aspects that have to do with our own page, both content, structural or technical.

Link building: is the obtaining by any means of External links pointing to your portal. Strictly the SEO community does not include natural links or link baiting here, but for simplicity we will call link building to “get links”.

User response: these are the aspects that Google uses to measure a user’s satisfaction with a content.

Any aspect of SEO fits within some of these 3 Pillars (if you think any doesn’t fit, we can discuss it in the comments). Some factors interfere with several of these pillars, such as:

The <title > tag: is a clear aspect of onpage SEO, but it influences the CTR you’ll have on Google and that’s user response.

A link is link building, but if this link generates quality traffic it can increase your user response.

What aspects could we include in each pillar?

This question is much better answered in the different blog blocks. However, to have a quick reference in this article, I will indicate some:

SEO onpage: Title, meta description, URL, domain, h1, h2, internal link, outgoing links, alt and title of images, responsive or adaptive web, loading speed, canonicals, tag robots, HTML errors, broken links, sitemap… you have more information in this post about factors of SEO onpage.

Link building: naturalness of links, variety of anchor texts, variety of destinations, times, context, loops and reciprocity, IPs, value of links, distance to cover, links with traffic, disavow, reinforce your links… you have more information in this post about linkbuilding factors.

User response: CTR, bounce rate, dwell time, recurring visits, brand traffic…

The SEO formula

And we come to the moment of decision-making. We have certain hours, resources or money, what do we do? what do we prioritize among hundreds of factors? Well, the answer is:

We must balance these 3 Pillars (user response, SEO onpage and link building). The optimum will be reached when none of these 3 slack, nor any highlight.

This reference solves problems such as “I put links but I do not upload” “” I add articles but it is useless“,” I have not done anything in 6 months and it has been uploaded alone“,” I have put links in 2 portals and it has only been uploaded 1” and so on with a long etcetera. In a majority of times the answer is in this formula.

All this you will see much clearer with the posts with examples, but for now you can stay with that you must analyze a project through these 3 Pillars, look for which is the weakest and strengthen it.

If we boost one pillar well above the other 2, the positioning will be improved, but to a lesser extent than if we boost the weaker ones.

And how do you translate all this into a formula? Let’s see it:

The ROL formula

We will use the following variables:

  • P = positioning
  • R = user response
  • O = SEO onpage
  • L = link building

And let’s assume that we can assign values to each variable. If we are saying that positioning is the combination of these 3 factors, a possible formula would be P = R + or + L. If we get 10 points on each variable, we would have:

P = R + O + L = 10 + 10 + 10 = 30

But if we had null user response (1) and greater link building (19), we would get the same value:

P = R + O + L = 1 + 10 + 19 = 30

Well, that’s not what happens. The correct approximation is multiplication (sign *):

P = R * O * L

In this way, if we have “30 points”, to say the least, the optimal is reached when each variable has a value of 10.

P = R * O * L = 10 * 10 * 10 = 1000

If we reduce one to raise another, we lose positioning. Example:

P = R * O * L = 1 * 10 * 19 = 190

Or even worse:

P = R * O * L = 1 * 1 * 28 = 28

As you can see in these cases, the more we balance the 3 pillars, the more performance we will bring to our effort. And as I said before, despite its simple appearance, it has some really important implications and utilities.

The formula could be complicated if we wanted to, adding logarithmic operators and coefficients to make it more similar to others that are used in SEO, such as force formulas (DA, PR, CF, etc), but I think it would not bring any utility, so I prefer to leave it that simple.

Consequence

There are countless situations in which we do not understand what is happening. When this happens, try applying the formula:

“I put links on it and don’t improve”: you might have a user response much lower than your link building strength.

“I put content to you and organic traffic stays”: you may have very high onpage SEO and need more link building or more user response. For this particular case, I even made a post.

“I put a link to it and uploaded instantly”” you would have general user answer or in that section and the correct onpage. You’d miss balancing the link building and you did.

“I checked goals and internal linking and uploaded” ” you’d have the user response and link building fine, but you’d limp from onpage.

” I didn’t do anything in 6 months and suddenly my website went up”: maybe little by Little your website started to like and you gained user response, which was what you were missing.

And so we could go on with a myriad of cases. Obviously it’s not all 100% that simple. For example, in the last example there could also be a change in Google and leave you reinforced, or your competition may have been penalized, but as an initial reference I recommend keeping this formula in mind.

One case that I have observed and that I want to underline is when you do excessive link building while you have lame 1 or 2 of the other pillars. What’s going on there? In those situations you usually upload little or nothing, and you get the impression that those links are useless.

However, that force is there, doing little effect, but it is there. If you manage to upload the other pillars, not only will you upload by user response and SEO onpage, but the links will already provide their maximum value and your upload will be greater.

Final Words

In next posts we will analyze several projects and see how the ROL formula serves as a guide to do so. We will see how the fact of applying it increases the ROI considerably. In the meantime, stick to the following conclusion:

Whether you’re analyzing an existing project or starting a new one, keep in mind the 3 Pillars of SEO and try to balance them to maximize the formula P = R*O*L.

How to measure link quality

In the previous article we reviewed what, for me, were the most important SEO tools. We also presented the concepts of strength and visibility, and the different metrics that measured these values. With these resources we can already face the topic of this post:

How to measure the value of a link. If you have not read the previous article, I recommend that you start with it, because it is essential to understand the post in which we are.

How to measure link quality

The first thing I want to make clear is that not all SEOs evaluate a link in the same way. Many SEOs only take into account strength metrics, others however do include visibility values. Sometimes these assessments are related to the type of strategy that is followed, because depending on whether it is of greater or lesser risk (Black, Grey or White Hat), some parameters or others can be searched.

For all this I want to emphasize that what I present here is not the “official” way of valuing a link, but my way of doing it within a White strategy of minimum risk.

Strength and visibility

For me, the most important metrics are visibility, at least in a secure, long-term strategy. I start from the principle that if Google sends traffic to a website, it will do so because it respects that website. I consider that visibility is an indicator that the web is healthy, has not been penalized, has user response, etc.

Strength is important, ideally a page has both high metrics, but if I have to prioritize, I prefer visibility.

Force is easier to manipulate than visibility. Since the time of the Page Rank are known techniques to increase your strength artificially, quickly and cheaply. Having strength is good, but it doesn’t always mean that the page has value.

The most extreme case would be that of a website that made a very aggressive link building, has a very high DA but is penalized. A link there could even be toxic, despite having a very high DA. At the other end, when a page gains strength, but does so safely and with positive user response, that strength will eventually become visibility.

In order to organize the ideas, we could define 4 types of pages and the value that would have in them:

High visibility and strength: very valuable link.

High visibility and low strength: safe, risk-free, positive value link between low and high.

Low visibility and high strength: link with possible risk. Other factors should be analyzed to estimate whether it is safe. If it were, the link would have moderate value.

Low visibility and strength: same case, same risk. But in the event that it was safe, it would have less value.

This is my way of working. When a page has visibility I assume the link is secure.

When it only has strength, I do not conclude anything, because the 2 possibilities can be given. If it has both high values, I consider it very good, and if you have them low, I discard it.

Metrics

As I explained in the post about SEO metrics, I use 4 metrics in a link rating.

seo website stats

Visibility

Force

For visibility I like to use 2 metrics because they don’t always give similar values. Sistrix measures the most relevant keywords, SemRush also includes the secondary ones (none includes the long tail with the least traffic). A page that has all its child term traffic could have a very low Sistrix and a very high SemRush. For me it is enough that it has one of the 2 high values, because if this is given, it means that the page receives organic traffic of some kind.

Measuring force is somewhat more delicate. The DA formula tries to take into account the provenance and “reliability” of the source but it is not always easy to know if all the force is healthy. From Ahrefs I look at the number of total domains linking to the page, but if I have time I parse more values, such as the number of networks and IPs, or even all of their links.

Reference values

Ideally, familiarize yourself with these metrics and have your own references, but if you’re just getting started, the following values may help. The ratings of “high, medium, low” I do considering that we are in the range of portals between 0 and 10,000 daily visits.

SemRush

  • 0-5: very low, possible risk
  • < 100: low
    100-1,000: medium
  • 1,000: high.
    10,000 very high

Sistrix

  • 0.00: very low, possible risk
  • 0.01: very low, possible risk but lower
  • < 0.10: low
  • 0.10-0.50: medium
  • 0.50-1: High
  • 1: very high

DA Checker

  • < 15: Low
  • 15-30: medium
  • 30-40: high
  • 40: very high

Referring domains

  • < 10: few
  • 10-30: medium
  • 30-60: high
  • 60: very high

Clarifications

All these reference values should be used with caution, especially those of strength. I propose them only as an initial reference. I’m sure some of the readers use other references (I’d love to discuss them in the comments). In particular, you have to be careful with referring domains, because a high number can only be due to very poor links.

Visibility metrics depend on the theme, so it’s best to use them by comparing portals from the same theme. A 0.10 Sistrix, for example, in some issues of little traffic could become a very high value.

Strength metrics are updated very slowly, usually taking weeks. Seoblue for example is still DA 1 when you already have multiple incoming links.

Outgoing links

This is another aspect that I think is not always valued when analyzing the value of a link: the outgoing links that the page already has (can be queried with Ahrefs).

There is one aspect that is easy to understand:

The force that a page distributes is not infinite.

Therefore, at a minimum we know that from a certain number of outgoing links, these cannot transmit their maximum strength. If so, the outgoing force of a page would diverge and end up being infinite. Little else I can state, I do not know the exact formula. I imagine it will not be simple, it will not be linear. I think the force will be distributed more in favor of links located in sections of more strength, but all are elucubrations. What I can say is that the number of outgoing links influences.

It may not matter if a page has 2 or 5 outbound links, but there is a difference between 10 or 5000. And that is why it is a parameter that we also incorporate in our analysis.

Strength vs outgoing links

To be able to draw any conclusions about how many outgoing links are too many, you have to take into account the strength of the page.

For example, the Dmoz directory has more than 2 million outbound links (counting only domains), but it has DA 94, so it has enough strength to distribute it to so many millions of pages.

I dare not give the formula that relates strength and outgoing links, but a good practice is to compare incoming and outgoing links. If the salespeople win more, or more precisely, if there are many salespeople but the page has little strength, it will obviously not be able to transmit as much.

Outgoing Links by section

Not only is the total number of links in the domain important, so is the number of links in the section where your link is. If your link appears along with 100 more, it doesn’t seem reasonable for all 100 to receive as much strength as if there were only 1. Again, you can not know the exact formula, but it is also a value that we take into account.

Distance to cover and strength of a section

Surely this you already intuit or know, but it must be remembered in this post.

The location of your link matters. Your link will have more strength if it is in a section with strength.

This is natural. A link from the cover or an article or main category, will have more value than one hidden many clicks away from the cover or even not linked.

The clearest example is the platforms that allow you to create your own profile and put your link. They are pages with DA 90-100, but whose profiles has PA 1 or close to 1. It does not matter in such cases the DA, but the PA, that is, the force that reaches that section, which is usually almost zero.

Quality without visibility

There are circumstances in which a page has all the respect of Google but has no organic traffic. Imagine a page with strength, with high user response, but without onpage seo and without attacking keywords. That Page would have a lot of value, but Google wouldn’t send you traffic.

An example of such pages are some personal blogs, for example humor. There are several cases of blogs that receive dozens of daily visits, have DA 40, very high user response, but where the blogger is not concerned about SEO or optimizes his entries. They may have a low Sistrix but still a link there will have a lot of value.

A page without visibility due to lack of optimization but that deserves it, is equally valuable for link building.

This is quite subjective and the valuation will depend on the knowledge we have of the page. It is a particular case of the scenario we cited before “force without visibility”. It will be our analysis capacity that determines whether the page has value to link or not. The question we have to ask is ” Do you not have visibility because SEO does not work or because Google does not value you?”.

Blogs within portals and blog creation platforms

Both in blog creation platforms such as Blogger or WordPress, as in large portals that allow you to create your own blog, the strength we must measure is not that of the domain but that of our blog.

For example, Blogger has DA 97. It is clear that creating a blog there does not transmit that strength. This is usually evident and more so when blogs are created in subdomains other than the main one, but we also wanted to remember it.

These types of blogs should be valued with some more observation. We can not cheerfully use the DA of the domain, but we will have to analyze how much force it receives, that is, what links it receives from the domain.

I also see positive that the blog is not believed in a different subdomain, but is located within the main subdomain, presumably in a folder. This way Google will not consider it a completely independent page.

Final Words

If you want to follow a strategy of minimal risk, in addition to following the indications on link building and choice of anchors, you should carefully evaluate your candidates for links.

It seeks visibility and strength, in that order.

I would love to hear your opinion on how you measure links. This is a very personal issue and not everyone will think the same. I think a debate could be enriching.

35 factors of onpage SEO

Onpage SEO is the part of the web positioning related to the content, structure, code and any other element of the website itself to optimize. In this post we will analyze the 35 most important factors or parameters.

Title

The title (also sometimes called Meta Title) is the internal title of a web page . This title should include the word you want to position and should be brief, not being recommended to exceed 10 words.

Meta Description

It is the description that Google shows of each page in its results in most cases. It should not be more than 155 characters (if it is, Google cuts it out).
The meta description should not be a purely SEO text, but marketing, looking for the click (Upload the CTR).
Example:

H2

The is another type of paragraph that can serve to headline blocks within a post or subsections within a page.
Similarly to H1, Google also gives them a somewhat higher value by understanding that they indicate sub-titles. They should therefore be treated similarly to H1 but for sub-blocks, and of course, there may be more than one .

Internal link structure

Internal links (those that link to internal sections of the web) should distribute the force to important sections of the web.
The most important pages should be linked from all over the web, if possible, so that they receive the maximum force possible.

Internal link Anchors

Internal link anchors, unlike external ones, can be exact or keyword type if you want and as much as you want.
If your portal also has texts or articles, you can add contextual Internal Links by varying the anchor to enhance other keywords.

Nofollow internal links

Links to sections that we do not want to index or that do not add value to Google (because no one will ever want to search for them), we can put them nofollow.

Although not fully tested, it is suspected that this could cause the rest of the sections to receive more strength. Of course, it does not hurt.
Example: legal notice< / a>

Nofollow outgoing links

For the same reason, outgoing links to pages that we do not want to enhance can be nofollow.
Again, it is not certain that it will favor us, but it will not be negative either.

Original images

If we use images identical to other shots from other websites, Google Images will not Index them.
We must try to bring images as original as we can. If we can not generate our own and take them from other sources, at least it will be good that we cut them, change the quality or edit minimally.

Alt and image title

Add descriptive text for alt and the title of your image, different if possible, at least the alt.
The alt is used by Google Images to better understand the image and thus position it better. You must therefore include keywords .

Image file name

As with page URLs “the ” url ” or file name of an image is also important.
Example: < img src= ” cat-Persian.jpg “alt =” Persian cat “title=” image of a Persian cat”” >

Image context

Words close to the image are also taken into account when understanding the image and therefore influence positioning. Normally this context is achieved in a totally natural way, without the need to force the text.

Web adapted to mobile

On April 21, Google released a new update of its algorithm that increased the relevance of adapted websites in the results of searches made with mobile devices.
If your website is not adapted you will receive a slight automatic penalty.

Fast loading

The loading time of a page not only influences the perception that the user receives, Google also takes it into account. Quick pages receive a (very light) bonus.

Canonical

If the same page or very similar content may have different urls, the canonical tag can be used to indicate to Google that they all correspond to the same section. Google will consider all of them as the same.
Of course, 2 different pages should not have the same canonical.
Code example: < link rel= “canonical”href=” http://www.example.com/slug/’ / >

Duplicate contents

If your website has many pages with the same content, you may receive a penalty. The same happens if the content is very similar . If that happens you can consider deindexing such contents as we will see right away.
One example is portals with thousands of almost empty and/or almost equal user profiles.
Much worse is the content that is copied from other portals. Stealing content (texts) is a high risk of penalty.

Empty contents

It poses a problem and a risk of penalty similar to that of duplicate content. The typical example is product listings or filtering with no results. If these listings are indexed, they can hurt.
The solution: de-index.

Deindexing contents

When we don’t want Google to index our content, we can use the robots tag .
Code example: < meta name= “robots” content= “noindex, follow” / >
With this code we prevent Google from indexing the content, but we let you follow the links so as not to lose strength.
This we will want to do, for example, when we have duplicate or empty contents, but there are other cases where depending on the quality or variety of our content, we can consider doing it too.

Unification and compression of css and js files
It is one of several actions we can do to improve the loading speed.

Sprites sheets

Again, another action that allows to subtract a few hundredths to our loading time . It consists of including many or all of our design images in a single file. If, in addition, we host it on a subdomain different from the main one, we will also earn a thousandth more in some browsers.

Multiple languages

When we have our project in several languages, we must clearly separate each language . This can be done with multiple domains, multiple subdomains, or multiple folders. The choice depends on each project.
Of course, the language tag must be correct.

Code example: < meta http-equiv= “Content-Language” content= “en”>

Domain extension

The. com always supposes an extra brand reinforcement, being the most popular extension, but for SEO purposes it does not suppose any algorithmic advantage to Google. This includes the most recent extensions like .ninja, .online, etc.
Geographical domains, however, with a few exceptions, position better in their countries (. es in Spain, for example).

Tag pages

Tag pages should only be indexed when they provide real value to the project and can be searchable.
If they do not bring value, it is safer to deindex them.

Yoast for WordPress

If you use WordPress, use Yoast. That simple. It’s the best SEO plugin out there.

Age of the domain

Google tests all newly created domains. For this reason, older domains are easier to position than new ones, unless, of course, they are penalized.

Broken links

Pages with outbound links that point to error or nonexistent pages are a negative factor.

You can use Screaming Frog to review it (for a fee) or also Xenu (free).

HTML errors

As with broken links, the wrong HTML code is a bad indicator for Google, which could also make it difficult to read your content correctly.

Credibility of your portal

Your portal must be credible, that is, not look spam or very poor quality. This is obvious for serious projects, but is often forgotten in small micro niche blogs.
Try to appear at least some professionalism including Contact page, legal notice and, if possible, active social profiles.

Sitemap

Include a Sitemap in your portal. Send it to Google through Webmaster Tools. This will help you Index your page well, especially if you have thousands of pages.
The Sitemap can be hidden from users if you prefer and have any url.
Don’t forget to tell him the images you want him to index.

Over-advertising

Excessive advertising is annoying to users and can be harmful, but additionally Google since 2012 penalizes algorithmically (i.e. automatically) when the first screen a user sees when entering your page is all advertising.
He christened this update as “ ads above the fold ”.
This in mobile (responsive websites) is not so strict, because it is usual to find an advertising block when entering a page with the mobile.

Link building

These factors correspond to one of the 3 Pillars of SEO: onpage SEO. The second pillar is offpage SEO, also called link building.

The factors of link building we will analyze in another post but for first reference you must bear in mind that the main objective in link building for a risk-free positioning is naturalness .

User response

It is the third and most modern pillar of SEO. There are dozens of factors that influence user response, some also related to onpage and offpage seo .
Again, we will dedicate an exclusive post to the user response, but as a first reference we must bear in mind that our goal will be to search for our users to choose us (want to visit us), stay on our website and return. That is, 3 verbs: to want, to stay and to return.