Your project in the first position in the most relevant search engines such as Google, Yahoo, Bing, Yandex or Naver
A person who works in SEO is a professional who takes care that the page of a blog, a store or any other site appears in the first results of a search engine. This is essential to be visible and increase the number of visits and/or sales, as collected in the various articles of webtematica.
To enter the SEO universe from scratch, you first have to start by defining basic concepts, such as what a search engine is and entails.
What is an internet search engine?
Today, the Internet has become the most powerful means of information in the world and history. It contains more information than the library of Alexandria, burned by the Romans in ancient times.
Anyone can search for information on any topic in a search engine, and in a matter of nanoseconds, you can find hundreds of thousands of internet sites that talk about it. Never in the history of mankind has a system of storage and retrieval of Information seen as fast as that offered by a search engine.
An Internet search engine or search engine is a computer system that searches among all the files that you have indexed on web servers by means of your spider (the web spider).
Thus, when a user wants to search on a topic (for example, “cheese healing processes”), write that nominal phrase in the box of any of the existing search engines (Google, Bing, Yahoo, Yandex, Naver…). The search engine tracks with its web spider all its content from the keywords of the request.
In the example, the keywords of the phrase would be: “processes, healing and cheese”. The articles and prepositions would be the stop words, meaningless words at SEO level. SEO is interested in the cores from which you can access the information and these cores from which the search engine indexes its content in a hierarchical tree by topics are the keywords (keywords).
The paramount importance of SEO
Hence the capital importance of blogs, shops or internet pages have a good positioning in search engines. The reason for this capital importance of being found among the first 4 or 5 results of the search operation performed on the engine is the human factor: practically no one will enter a site that is on the second or third page of the search results.
Users believe that the pages that the search engine has placed in the first or third position are the best and discard the rest (where, however, there may be thousands of interesting pages).
It is for this reason that having a professional who is dedicated to positioning a page in the first results of search engines is crucial for a company. It is as important as whether a company is visible in the digital market or goes unnoticed and disappears (however well funded and structured it is).
Keywords are very useful elements to position an SEO blog, but they are not the only ones. The techniques applied by a search engine like Google, the best known, are many and have to do with operations using algorithms.
SEO as a professional optimizer
Beyond that you have a bog, a store or a website, What is interesting is that it appears in the first results of the search that a user does, to make it visible and that it is visited.
The first record on the SEO concept came in 1997, when computer expert Danny Sullivan used the term “search engine optimizer ” because website owners discovered the importance of having their search engines at the top of the rankings.
The first techniques to position pages were given by their owners, who emphasized meta tags, which were a kind of keywords that described the content of each page. But this data, which seemed to describe the content of the pages, did not describe them correctly and sometimes confused the search engine, which relegated the pages to posts in which they went unnoticed.
Another bad beginner SEO technique used by web administrators to position their pages in search engines was the abuse of well-known keywords. Knowing that keywords were one of the factors that the algorithms took into account, automatically, unscrupulous administrators crammed their texts with their most relevant keywords to get the first ones positioned.
This is a practice known as keyword stuffing and, from here, we defined what was a black hat SEO (the one who acted with bad techniques) and white hat SEO (the one who used the appropriate techniques, such as distributing keywords in quality content).
But search engines, in view of the malpractice of SEO aficionados, made the algorithms and links associated with them more complex, rewarding the white hat and sanctioning the bad guys (that is, relegating their pages to the latest results of their search or, what is the same, making them invisible). One of the pioneers of the complex algorithmic machinery was Stanford students Larry Page and Sergey Brin, who created Google in 1998, the most famous search engine of all.
It was then that SEO ceased to be the administrator of the page and the profile of a professional entirely dedicated to employing the right techniques was sought so that the administrator page not only climbed the ranking pageranks, but was also rewarded by its search engines in the use of good techniques (such as the creation of quality content).
Positioning in organic or natural search engines
Organic or natural positioning is one that appears on the pages as a result of algorithms made by search engines, given one or more user keywords.
The task of SEO as an optimizer of search engines will be not only to monitor that the distribution of the keywords of the administrator of the site that has entrusted appear in a coherent and natural way, but also to monitor other aspects of the site, such as its internal architecture, the other pages that refer to it (linkbuilding), the viral content with which
Its optimization has two senses: on-page SEO and off-page SEO. On-page SEO is a set of techniques aimed at optimizing the page internally, through improvements applied to content or code, accessibility, etc. off-page SEO is the optimization of the page with its environment, that is, making others refer to it through links (linkbuilding), mentions in social networks (social media), etc.
In the example that leads this post, the user who was looking for cheese curing processes that lands on a page of a manufacturer and distributor that has a blog that talks about these curing processes will have meant not only one more visit from someone interested in these processes, but also a futuristic customer who can be redirected to the shop of the company.
Logically, this company will have behind an SEO that will have optimized the content, keywords, linkbuilding and hundreds of factors so that the company’s website has appeared in the first result of the user’s request or the first, but, above all, in the first page of the search engine.
The best SEO techniques
SEO experts are optimization professionals and therefore play with many on-page and off-page techniques. Below are the most popular ones that every SEO blog should keep in mind:
SEO techniques to improve internal ON-page positioning
Be easily traceable by the web Spider (spider) search engine. The computers of the search engine system should not have difficulties in finding the web, processing it, analyzing it and indexing it. To do this, there are techniques that are detailed, then, such as making the web responsive, removing duplicate content, etc.
Improve accessibility. For the spider to recognize and index the blog, it has to be accessible and take very little time to load. Again the human factor affects: users who land on a landing page that takes more than 10 seconds to load leave it. In this sense, the weight of the images is crucial (you have to compress them so that they do not harm the accessibility of the page). Decreasing the bounce rate is also a factor to consider when talking about accessibility.
Take care of the architecture of the web. This factor also favors both accessibility and user experience (UX).
Make the web responsive. That is, make it convertible (readable and functional) when downloaded from any mobile device (or a tablet, iPod, etc.). Google penalizes, since April 2015, all those websites that are not responsive.
Remove unnecessary advertising. If there is, the banners must be in the lower half of the site so that they do not interfere with the content relevant to the user.
Polish the contents. The saying “content is king” is known and, therefore, Google rewards, since 2015, content that is renewed and updated, polished (curation) and improves the UX. You have to be especially careful with the use of keywords and avoid the keyword stuffing mentioned above.
Do a keyword study. Keywords are the souls of the page. They will be used in the content, the URL, the meta elements… Therefore, it is necessary to conduct a study that looks at factors such as competition, recurrence, etc.there are free tools, such as Google Trends, that help to perform this task.
Create compelling titles, unique metatitles and engaging metadescriptions that prompt CTA (Call to Action). Titles should reflect the content to avoid rebounds and penalties. Therefore, you must carry at least one of the selected keywords. Content meta elements are equally important because they refer to the text in the engine result pages, so the metatitle should use the selected metakeyword and the metadescription is what the user will read before deciding to enter the page.
Use labeling well. Splitting content into easily readable paragraphs and segmenting it into H1, H2, and H3 tags with at least one keyword in the headlines will make content more important to search engines.
SEO techniques to optimize external off-page positioning
Build linkbuilding. In the example of processed cheese, getting manufacturers, distributors and social networks around them to link their sites with links to which the company’s SEO deals will favor linkbuilding in the external architecture of the web.
Use social media. Facebook, Instagram, Twitter, etc. are also valid for Google Plus, which belongs to your company.
Develop “a career” on the forums. Not only do you have to register and participate by mentioning the site, but you have to build a certain reputation (or rating) to level up and that the posts that are published have a visible status for Google.
Write articles on other blogs. This is one of the techniques that generate the most reputation and reliability. Collaborating on other blogs with quality content will have an impact on the SEO blog in question, that of the cheese example.
In conclusion, SEO is vital to optimize the search results of a site, regardless of whether it is a blog, a shop or a personal page; and if you want it to be visible on the network and receive visits and, if applicable, conversions (subscriptions, if it is a blog; sales, if it is a shop…).