Link building (or linkbuilding) is the part of web positioning related to obtaining or creating external links that point to your website. These links serve Google as an indicator of relevance or strength of your portal and are essential today for a correct positioning. In this post we will analyze 30 keys to take into account to perform a quality and risk-free link building work.
It is the most important principle that you need to keep in mind. Try to pretend you’re not doing link building. You can use the success portal link pattern as a reference.
Variety of anchors
The anchor text should be as varied as possible. It includes anchors of different types and with different content.
Brand and url links
40-50% of your links must be links that include your brand or domain. This type of links give your strategy naturalness and are therefore very safe. It varies between all the possibilities you have.
Examples: I-decoration, I-decoration, i-decoracion.com, www.i-decoracion.com, http://www.i-decoracion.com
Exact keyword links
Keyword links are more aggressive links that seek to position specific keywords. Again you need to vary the anchor as much as possible. The safest thing is not to exceed 20% of such links, although this number can be higher on pages with high user response.
Examples: decoration of living rooms, decoration, decoration of kitchens…
They are combinations of the above and can be more aggressive or safer depending on how the keywords are used. 20-30% is a good reference for this type of links, varying between more and less aggressive.
Examples: this article on kitchen decoration, on the portal I-Decoration.com, etc.
Fill, link, or action links
They are very natural links that use words not related to either the brand or the keyword. Including them 10-15% of the time is a good practice.
Examples: in this post, here, this source…
Variety of destinations
Link to both the front page and other sections of your portal. Assigning 50% of the links to cover is a good practice, although if the cover is not really an SEO goal, you can reduce that value.
Distribute your links over at least 6 months. It is not good to bond very strongly in the initial phases and then reduce the pace drastically. If you have many resources then distribute them over a whole year.
Location of links
Most of your links should be located within articles. We can combine them with menu or footer links, but using these to a much lesser extent.
When our link is within an article or similar content, it is good to surround it with context that gives the link more relevance to certain keywords, that is, try to make the article talk about what we want to position. When the link is not aggressive, we can also include keywords near the link.
Images and alt
When the link is an image, the alt of that image plays an important role, because it tells Google what the image contains and therefore the alt works as an anchor.
Avoid linking back and forth between 2 domains. That is, if one domain a links to another B, then B should not link to A. If you do it rarely it is not negative, but the links will have less strength. If you do it massively, it could become harmful.
You should also not generate closed wheels of links in the style of A->B->C->D->A, since they also represent some reciprocity.
Try to vary the IP address of the domains that link to you. If you receive many links from the same IP it is not natural.
Variety of C-classes
Along the same lines, the more different the IPs, the more natural your link pattern will be. Varying the C Class of your bindings is also good.
Variety of networks
You should not abuse by exchanging links between 2 portal networks. Although at the domain level there is no reciprocity, if many domains in your Network link to another network, and vice versa, it loses naturalness. Google detects networks perfectly, so if you make exchanges, do not abuse, or look for different networks.
Learn how to measure the quality of a link. You should consider both strength and visibility metrics.
Ratio of outgoing and incoming links
If a domain has many more outgoing than incoming links, that is, if it has little strength, each link will transmit little strength. The link will have value, but less than if you pulled few links.
Distance to cover
In almost all portals, the page that has the most strength within a portal is the cover. It is common that the farther a section is from the cover, the less force it receives (unless that section receives its own links or is close to a section with a lot of force).
If you place a link a long distance from the cover, it may have little strength. It therefore values to a greater extent those links that remain longer on the cover.
Although theoretically nofollow links are ignored by Google, this is not entirely accurate. A natural link pattern must have nofollow links. Include some in your link building strategy.
Links with traffic
If your link receives clicks and therefore generates visits, it will be more valuable, by transmitting user response.
If you are convinced that you have a large number of toxic or low-quality links, use Google’s Disavow Tool to deauthorize them.
Quality before quantity
A quality link is worth much more than several of lower quality. Always prioritize links for their quality, instead of looking for a larger quantity.
Look for links of similar Content. When this is not possible, try to at least have the context deal with that content.
Distance between domains
In addition to IP, several domains can be very closely linked to each other. The same Analytics or Adsense account, but also a strong link between them, or the same Whois, can suggest to Google the relationship between them.
You should not receive too many links from domains very close to each other.
Multiple links from the same portal
Multiple links from the same portal have more value than just one, though less than several from different portals (with the same metrics). If the cost of getting more than one link on a portal is not very high, get it.
Link to your links
If you have enough resources, you can use some of them to link to articles that link to you. So such links will have more strength.
If in the same article that links you, other sources of great relevance are linked, it is positive. Reference links suggest that the author of the post knows how to recognize prestigious sources, and your link will therefore be more credible.
Onpage SEO and user response
Combine your link building actions with the other two pillars of SEO: onpage SEO and user response.
If one of these pillars is poorly worked, the other two lose efficiency. The most cost-effective formula is to balance the 3 form factors evenly.
It is the key to linkbuilding and so important that it is worth starting and ending the post with this reference: look for naturalness.